Nowadays the games market is flooded with any type of game you can imagine. It’s possible to play musical instruments, do sport and even build cities in virtual reality. But there is still a niche for another type of games: turn-based strategy, which involves more of strategic thinking rather than quick reaction.
Although Ubisoft is trying hard to rename this game into Might & Magic Heroes, old fans of the series find it hard to adapt to the new name. Folks still refers to it as simply Heroes 3 or Heroes 5 on forums and in chat. In web search the majority of game community are still using old way of wording and Google Adwords statistics proves it. Therefore to get the best results in web search or YouTube both versions should be used.